Negril Sunset

Following the passage of Hurricane Melissa, Jamaica is reopening and all international and domestic airports are operational. To find information on hotel reopenings and to learn how you can lend your support, visit our TRAVEL ALERTS page.

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Things to Do in Jamaica this Spooky Season

It may be getting colder up North but here in Jamaica the only ‘chill’ you’ll find is the kind that involves a refreshing cocktail and laid-back vibes. Ready to trade the layers for sunscreen and sandals? We’ve got plenty of fun things to do for the spooky season. Whether you’re into ghost stories…

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Your Guide to the Ultimate Jamaica Girls' Trip

If your group chat has been buzzing with talk of an overdue girls’ trip, this is your sign to make it happen—and to make it unforgettable in Jamaica. Whether you're celebrating a milestone or just craving quality time with your besties, Jamaica has the perfect mix of soul and spontaneity. Here’s…

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6 Community-Based Adventures in Nature

Jamaica’s beauty extends far beyond its golden beaches into the rivers that wind through valleys, the mountains that touch the clouds, and the secret spots locals love to share. Community-based tourism allows you to experience these places alongside Jamaicans who know them best. Off the beaten path…

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How to Experience Jamaica's 14 Parishes Like a Local

When you think of Jamaica, you may picture beaches lined with palm trees and turquoise waters. While you can still experience this, there is so much more to discover. The island is divided into 14 parishes, each with its own unique character, history, and rhythm. In every corner of Jamaica, local…

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4 Jamaican Beaches Locals Love

Jamaica’s coastline is known all over the world, but venture further away from the more popular spots and you’ll find beaches where the experience is just as much about community as it is about sun and sand. These are places where you can snorkel over coral reefs, surf with locals, or join sea…

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FAQs: Community-Based Tourism in Jamaica

Thinking about booking a community-based experience in Jamaica—or getting ready for one? Here’s everything you need to know to prepare for your trip. What is Community-Based Tourism (CBT)? Community-Based Tourism (CBT) is a way to explore Jamaica through experiences created, led, and hosted by…

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Get to Know Your Host, Justin

Who’s the best person to show you that There’s Always More to Jamaica? Someone who never stops exploring it. Meet Justin Whitelocke, our dynamic host, helping you to see Jamaica through a new lens. Born and raised in Jamaica, Justin has a passion for exploring Jamaica’s hidden corners, scenic…

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