Rick’s Café is known for having an unrivaled view of the sunset in Jamaica. Set in the West End atop a 35-foot high cliff, it is also known for a heart-throbbing, exhilarating cliff jumping! Rick’s Cafe was founded in 1974 by Richard Hershman when Negril was a sleepy fishing village. Rick’s Cafe added another breath-taking attraction and became the first public bar and restaurant in the area. It was and still remains the place to catch a magnificent view of the Jamaican sunset.