Spring Business Development Academy
In support of Travel Advisor Month 2026, Jamaica Tourist Board Canada presents, our Spring Business Development Academy, for Canadian Travel Advisors. Jamaica Tourist Board celebrates our much-valued Travel Advisors and appreciates the dedication and endeavour you invest curating fulling travel experiences for your clients. We also understand that you operate in a dynamic business environment, where rapid change demands strategic adaptation of new techniques and practices to remain competitive. Client prospecting and retention; social media marketing, niche business engagement and savvy business strategies are key imperatives for business success! Our Jamaica Spring Business Academy then, is the ideal knowledge session to equip you to meet these challenges with confidence!
We invite you to please join us on the Zoom Platform on Wednesday May 13, 2026, starting at 2:00pm to 4:00pm EST.
If you miss the session, the recording will be available on the platform for ten (10) days afterwards but encourage you to attend live and engage with our panelists. This knowledge session is being provided complimentary to Canadian Travel Advisors, courtesy of the Jamaica Tourist Board.
REGISTER HERE
Meet our Panelists
Andrew Jenkins
CEO, Volterra Digital
Andrew Jenkins has provided social media strategy and social selling services to numerous mid to large enterprises such as ACTA, Royal Bank of Canada, CIBC, BMO Nesbitt Burns, National Bank, Sirius XM Canada, and World Vision Canada. He has taught entrepreneurship at OCAD University and Social Media Strategies for the Enterprise at the University of Toronto’s School of Continuing Studies. Andrew speaks internationally about the social and digital landscape. His entrepreneurial efforts have been featured in the Toronto Star and by LinkedIn Canada as one of their success stories. He is also the author of Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization.
Session Description: Delivering Value with Social Media: A Business Development Masterclass for Travel Advisors
Few destinations hand you better content than Jamaica. But are you converting that content potential into clients? Social media strategist and author Andrew Jenkins will show travel advisors how to turn destination expertise and travel experiences into a consistent pipeline of new business — with a clear framework covering what to measure, how to repurpose content across platforms, and how to use AI to stay consistently visible without burning out. Jamaica gives you an unfair advantage as a content creator. This webinar will show you how to use it.
Jeremy Miller
President, CoStrategy
Jeremy Miller shows leaders how to win when the rules keep changing. He is a serial entrepreneur, growth strategist, bestselling author of Sticky Branding and Brand New Name, and the Creator of CoStrategy. His path into strategy started with turning around his struggling family business after realizing that technology had transformed their industry. He repositioned the business to a market they could win, and within a year the company rocketed into growth mode. Ten years later, he sold the company and wrote the book he wished he had: Sticky Branding. Jeremy is a high-energy speaker who puts ideas into action. During the pandemic, he shifted his entire company within three days to help clients recover revenue losses of forty to ninety percent within months. In 2026, Jeremy and his team launched CoStrategy, the culmination of two decades of research and real-world results with mid-market companies—a battle-tested growth system that shows leadership teams how to break through growth ceilings. Michelle Ribout, Director of Events of the Retail Council of Canada, said, "Jeremy is one of those speakers you love to listen to. His presentation is bursting with energy and packed with valuable ideas and examples that left our audience inspired.
Session Description: Sticky Branding for Travel Advisors: Network and Win When the Rules Keep Changing
Do clients choose your agency first? That question is the essence of branding. Branding isn't about logos or taglines—it's about the bond you form with customers, a bond where they choose you first, refer you first, and come back again and again. But here's the challenge: the travel industry is transforming faster than ever. The networking strategies and client development tactics that worked three years ago are running out of steam. Does your business have the ability to adapt and win? Jeremy Miller will show you how to create a first choice advantage for your travel agency through proven networking and business development techniques. Through interactive exercises tailored for independent agents, you'll learn how to share your brand story, build long-lasting bonds with clients, and stand out in a crowded market. You'll walk away with actionable strategies to reach your customers when the rules keep changing, position yourself as the go-to agent in your community, and grow your business even as technology reshapes the industry. This is your roadmap to becoming the travel agent clients think of first.
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