NexGen Jamaica 

"Next Generation of Jamaicans"

The Jamaica Tourist Board has launched a ‘NexGen Jamaica’ campaign to target young people of Jamaican heritage (the next generation) in the United Kingdom.

The campaign is focused on promoting Jamaica to the Gen Z and Millennial population within the Diaspora, sustaining its rich heritage and culture and will see the members themselves becoming ‘ambassadors’ who will encourage their counterparts to visit their roots as well as build a stronger connection within the community.  

This ongoing campaign will target major cities throughout the United Kingdom with roadshows showcasing all that’s Jamaica. 

If you or members of your family or friends are within the age limit 16 – 40 and would like to participate in this campaign, please complete the form below.

Your information will be stored to share information such as special holiday deals to Jamaica as well as dates for our upcoming road shows.

The Jamaica Tourist Board will also be collaborating with Birthright Jamaica to design a “NexGen Discover Jamaica” holiday package. Look out for more information.


Keeping Connected:   

1st Generation, 2nd Generation or otherwise

* Indicates a required field.

Please enter the 4 character string shown in the box above.
Please enter the 4 character string shown in the box above.