NexGen Jamaica

"Next Generation of Jamaicans"

The Jamaica Tourist Board is excited to introduce the 'NexGen Jamaica' campaign, a dynamic initiative targeting young people of Jamaican heritage in the United Kingdom. Launched in 2022 during Jamaica 60 at Jamaica House in Birmingham, this campaign aims to promote Jamaica's rich heritage and vibrant culture to the Gen Z and Millennial populations within the diaspora.

NexGen Jamaica is more than just a campaign; it’s a movement designed to reconnect young Jamaicans in the UK with their roots. Our theme, "Rediscover Jamaica, Redefine Yourself," invites participants to explore the island's beauty, culture, and opportunities. By becoming 'ambassadors,' you will encourage your peers to visit Jamaica and build stronger community ties.

Objectives:

1. Network: Create an engaged network of British Jamaicans invested in Jamaica's future success.

2. Engagement: Encourage active participation and interaction within the network both on social media and events.

3. Membership Growth: Drive sign-ups and participation in network activities.

4. Cultural Reconnection: Facilitate appreciation of heritage and increase visits to Jamaica, business opportunities, and investments.

5. Professional Networking: Encourage the British Jamaican Diaspora to become a member of the NexGen Jamaica and participation in network activities.

As a member of NexGen Jamaica, you'll have the exclusive opportunity to book travel through our partner, Sackville Travel, and join our annual NexGen Jamaica trip. This curated experience immerses you in the beauty and culture of Jamaica, visiting vibrant resort areas like Ocho Rios and Kingston. Each trip offers a unique blend of adventure, relaxation, and cultural exploration, including visits to iconic attractions, guided tours, networking sessions, and authentic Jamaican cuisine and entertainment. Booking through Sackville Travel ensures the best rates and personalized service, making your journey unforgettable and enriching. Don't miss this chance to rediscover Jamaica and redefine yourself as part of a vibrant, engaged community.

Join the NexGen Jamaica Initiative

If you or your family members are between the ages of 18 and 40 and would like to participate in this campaign, please complete the form below. Stay connected with us to receive special holiday deals to Jamaica and updates on upcoming events.

Contact Us

For more information, feel free to reach out to us at mail@visitjamaica.com

Rediscover Jamaica. Redefine Yourself. Join NexGen Jamaica today and become part of a movement dedicated to celebrating our heritage and shaping our future.