There's Always More to Jamaica

This is your invitation to explore Jamaica like a local; to take in the views, the adventures, and the stories behind them.

Connect with communities and see the island through the eyes of those who call it home. From Maroon traditions and artisan workshops, to river tubing adventures and family-run farms, enjoy authentic experiences and discover Jamaica from a different perspective.

Whether you book directly through Tripadvisor or with one of our trusted local operators below, you’ll gain access to unforgettable community experiences and hidden gems tucked away from the usual tourist path.

 

Meet Justin

Discover a different side of Jamaica with content creator Justin Whitelocke as your guide.

Justin Whitelocke - More to Jamaica Host

  

Connect with Community-Based Tourism Enterprises

BOOK COMMUNITY-BASED TOURS

Community Stories

This initiative is part of the Second Rural Economic Development Initiative (REDI II), led by the Jamaica Social Investment Fund (JSIF), funded by the Government of Jamaica and the World Bank, in collaboration with Trove Tourism Development Advisors.

Jamaica Coat of Arms   BRAND FINAL LOGO with TM RedJSIF logo

  REDI Logo   World Bank logo    Trove Tourism Development Advisors logo