This is an annual 5-day festival hosted in Negril every year over the Memorial Day Weekend. The event usually attracts mainly African American adults between the ages of 25-45 years. Some 160 have already been booked for 2019. Partnering hotels include Hedonism 11, RIU and Royalton Negril. Promotors are anticipating some 800 international participants and some 200 locals to attend this time around.