JAMAICA PRESENTS THE NEW YORK DEBUT OF ITS 3-D DESTINATION FILM

AT THE NEW YORK TIMES TRAVEL SHOW

Jamaica will take its cues from the sets of Hollywood during this year’s annual The New York Times Travel Show, February 26 – 27, 2011 at the Jacob K. Javits Convention Center in New York City. Visitors to the destination’s exhibit booth (#220) can view the Jamaica Tourist Board’s new first-of-its-kind, tourism promotional video, filmed entirely in 3-D, every 30 minutes. Special 3-D glasses will be available for travel show guests to preview the film, featuring a bird’s eye adventure across Jamaica. From sunrise to sunset viewers will experience some of the island’s most popular attractions. Jamaica is the first destination to create a tourism promotional video utilizing 3-D technology.

“Given the popularity of 3-D films, we’re excited to be able to present Jamaica to prospective travelers and our travel industry partners employing the latest technology,” said Jamaica’s Director of Tourism John Lynch. “Viewers will receive a virtual tour of Jamaica as if they were right on island, viewing the vibrant topography and attractions first-hand.”

The Jamaica Tourist Board booth will also feature vacation giveaways, such as a 4-day/3-night stay at the beautiful Jewel Dunn’s River Beach Resort & Spa, as well as sample authentic Jamaican treats. Jamaica Tourist Board representatives will be available at booth (#220) each day to provide details on the destination’s accommodations, attractions, events, and specially priced packages.

The New York Times Travel Show is open to consumers on Saturday, February 26 from 10:00 a.m. – 6:00 p.m., and on Sunday, February 27 from 10:00 a.m. – 4:00 p.m. For more information or details regarding how to purchase tickets, visit www.nyttravelshow.com. For more details on booking a Jamaican getaway, or to order 3-D glasses, visit www.visitjamaica.com.